I'm the Target! I Love When That Happens

So one of the things I've learned thus far in my illustrious planning career is that sometimes you don't need to make the assignment more difficult than it is - sometimes it's really not that hard. We often make it harder than it should be here, where I work. I cannot quite decipher why - that's a story for another day. But we just do. And we don't need to.

Like for instance, I was working on a top-secret assignment just 2 weeks ago and as I read the brief it dawned on me "I'm the target!" And I pretty much sat at my desk and asked myself what I would want, what would motivate me, what message would I want to hear. It was pretty cool, I have to admit.

So in the line of thinking, I saw these new print ads from Benjamin Moore for their new line of paint called "Ben," aimed at a younger audience. I think why I liked them so much is because they got me - they are aimed at me, and make sense. They speak in language that means something to me, in a tone that I think speaks to my generation, and aesthetically, they are unique and eye-catching enough to stop me if I saw them in print. Further, their placement in April issues of Cookie, Real Simple, InStyle, Wired, Details and Shape are spot on in terms of who's reading.