A Blog Virgin

So this is my first-ever blog post, on my first-ever blog, but I am recently inspired. It's not that I wasn't inspired before, it's just now I feel it's my time to do this. For so long I wondered to myself "will people care?" and I suddenly realized to myself, "gee, it's not for anyone else, it's for me!" (And I did state this to myself vehemently, with a fist pump into the air.)

So you ask "why this foray into blog-land? why now? what prompted you?" To all those questions, I am going to explain, really just for the sake of archives and record-keeping. Just a little background: I am a fairly recent indoctrinee (is that a word?) into the world of account planning, as in strategic planning, in the advertising and marketing world. I've been working in marketing for 9+ years but became a planner in January 2007, after a long stint on the account side. As an account exec, I looked at planning jealously, envious of what planners did, and I was FINALLY able to convince enough people at my agency (TracyLocke) in CT that I was of the planning ilk. Speed up 1.5 years and here I am today, starting my first blog.

Fresh from the AAAA Planning Conference in Miami, FL last week, I became reinvigorated and refreshed and I realized that wantws to share my point of view of planning, and advertising in general. Driving along the highway, I realized that I might have an interesting take on planning: I readily admit that I am a new planner, still learning with a long way to go. And I think that perspective is interesting. There are so many blogs and sites and stuff for more experienced planners; maybe this naive, idealist planner with a penchant for introspection and to-a-fault honesty could provide insight to someone (anyone?). Plus, I want this to be my "journal," so to speak, of all the things I am learning, seeing, hearing; capturing those cool things in one place (I have too many random small pieces of paper languishing in my notebooks and in my pda)!!! It's going to be so exciting. AND FUN, because I've never done this before, and I really do need to get hip to this "web 2.0" world.

So enjoy, because I think I will.